Product designer

About me.

I've been designing software products since 2005. In recent years, I’ve been working for Welcome Pickups, and Yandex. In-between, I took part in a few startups and started one of my own.

The latter was Lilata, a language learning app. I assembled and led a small team to develop 3 different versions of the product. Was involved in all facets of the product lifecycle, from research and design to technical work and user acquisition. Brought the app to ramen profitability and a 4.7 rating on the Play Store.

Before that, for 2.5 years I led product design at Welcome Pickups. It's a startup which offers taxi services for travelers all over the world. Airport pickups, in-city rides, and private sightseeing tours. Together with two designers I hired, we revamped all existing products and created a few new ones. We improved booking conversion rates, increased revenue per booking, cut down on support expenses, helped drivers provide better experience to customers, created a design system, and helped the company successfully get through the COVID pandemic.

Before Welcome Pickups I spent 2.5 years as a senior product designer at Yandex, which is basically Russia's Google. It does web search, email, news, has a browser, and makes billions of dollars through advertising. I was in charge of designing Yandex's ad management platform. After 12 years without a major redesign, I created the first version of an ideologically new web app which triggered a tectonic shift in the product's user experience. Also, I completely redesigned the desktop app, earning great reviews from users and helping the team drastically shorten the product development cycle.


Currently I live in Yerevan, Armenia.

I'm a product builder. I care about what I do and I get things done. Have some product goals to achieve? Let's have a chat.