Product designer

Welcome Pickups. Website.

Welcome Pickups offers taxi for travelers. When you go on vacation abroad, you can book an English-speaking driver to take you from the airport to your hotel and back, or book a private sightseeing ride to go around to major local landmarks.

Most people began their customer journey from one of the many landing pages. Unfortunately, most of those pages were outdated and consisted of blocks identical in purpose but different in implementation. It took a great deal of time to build another page and they weren’t consistent with the rest...  Read more

2020

Welcome Pickups. Booking.

The majority of Welcome Pickups' customers book rides via a web interface. Our objectives regarding this were to increase the booking completion rate and the number of rides per booking. We were constantly conducting A/B and user tests, analyzing problematic steps, and trying new things.

Over time we identified the pieces of information most users needed before completing their booking. Also, we confirmed that the simpler and shorter the form is, the better, and that letting a user leave the booking process to get any information is detrimental...  Read more

2020

Welcome Pickups. Traveler app.

Driving travelers around is an operationally difficult business. People cancel their trips, change booking details, get lost in unfamiliar places, flights get delayed, drivers get sick, etc.

In order to cut expenses related to managing all those situations, it was decided to help travelers to self-service or contact their driver instead of going through customer support...  Read more

2020

Welcome Pickups. Dispatcher app.

In some destinations, Welcome Pickups works with taxi fleet companies. Many of them use prehistoric tools, which makes the communication between the two parties more difficult and expensive. Additionally, this complicates the control of service quality.

It was decided to provide them a tool that could address these issues. Our team collected all available data, and I built a web app prototype. It allows fleet managers to control the whole lifecycle of a ride, manage drivers, vehicles, and monitor revenue.

2020

Epifox app.

Epifox is a product for people with epilepsy and their loved ones. During epileptic seizures, many sufferers lose control of their body. This can cause injuries, disorientation, memory loss, etc. Because of this, it's important to have a person nearby who knows how to deal with the situation.

That's where Epifox comes in. The patient wears a brain-monitoring headband and connects it to a mobile app. Their caregivers also install the app. In the case of a seizure, all caregivers receive an alert message, can view the patient's location, and can quickly coordinate who will be helping.

I learned everything I could about epilepsy, got the headband, and tested it for a while, trying to get as close to real-life cases as possible. Once I identified the main problems and use cases, I made an Android app prototype.

2018

Yandex. Direct Commander app.

Yandex is the largest Russian tech company. It makes billions of dollars from displaying ads. While being in charge of designing Yandex's adtech products, together with a great product owner, I completely redesigned their desktop ad management app – Direct Commander.

The old app was obsolete from a technological, functional, and usability standpoint. New users hated and abandoned it, experienced users also hated it and were forced to use paid 3rd-party tools, or create their own...  Read more

2015

Eatout app.

Eatout is a restaurant booking service. They had an old Android app that looked outdated, had usability issues, and lacked a number of new features implemented in the web app. I gave it a facelift and fixed the usability holes.

2017

Eatout. Restaurant page.

A redesign of the main landing page of the product.

2017

Highfly app.

A concept mobile app for booking high-end plane tickets.

2017

Cerebro app.

A prototype of a web app for recording and analyzing brain activity via electroencephalography.

2017

Post Bank. Card page.

A concept landing page for a bank product.

2017

Superjob calendar.

A concept of a web page for employers and employees to check their non-working days and optimal times for taking leave.

2017