I've been designing software products since 2005. I've worked for huge corporations and tiny startups, created a few of my own products, led small teams. Among other things, I led the design of a multi-billion-dollar ad management platform and a suite of ride-hailing products. Here are my most notable jobs:

— Lilata I assembled and led a small team to build a language learning app called Lilata. Was involved in all facets of the product lifecycle, from research and design to technical work and user acquisition. Brought the app to ramen profitability and a 4.7 rating on the Play Store.

— Welcome Pickups I led product design at Welcome Pickups, a startup that offers taxi services for travelers. Together with two designers I hired, we revamped all existing products and created a few new ones. I improved every possible metric, created a design system, and helped the company survive COVID.

— Yandex I was in charge of designing the ad management platform of Yandex, which is basically Russia's Google. I worked on and eventually completely redesigned the two main products – the web and desktop apps. The desktop app was released and got great reviews from users.

— Other jobs and works Between these jobs, I worked on various projects as a contractor. In the more distant past, I was a studio designer and freelancer.

Most of my works are not on this site because of NDAs and various other reasons. Like me trying to make you think I’m actually a good designer.

— How I work I sketch double diamonds on sticky notes Generally, I prefer the lean startup way of working, where you try to understand the problem and ship a solution as quickly as possible, measure the results, and iterate based on actual data. Because experience shows that nobody really knows anything until it's been tested and measured, and that extensive planning and derisking doesn't guarantee a project's success. I also believe that everything is context-dependent, so every problem needs a relatively unique set of tools, methods, and participants to be solved. That said, I’ve worked on plenty of projects where things were the complete opposite, and that’s fine too. As long as it works.

— Outside of work When I'm not working, I usually build projects with my friends. The rest of my time is devoted to preventing my wife from leaving me by doing things women like, and keeping our cat alive.

For the last few years I've lived in Yerevan, Armenia.

Last but not least, here is the adorable cat image I promised.